Mainlore: main character + loremain character + lore.
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PAGE 001DRAFTED BY BRAND DESKAPPROVED A.R.

Publicity and reputation. Run by agents. Signed by a human.

Your lore, told right. With receipts.1

Twelve agents research, draft and monitor your story around the clock. One named human reads, edits and signs everything before it reaches you or a journalist.

Pull your loreRead the prices. All of them.

See what the AIs say about you. Free, 60 seconds, no card.

the wire shows real clippings from real clients. it's empty until it isn't.

CANON 001DRAFTED BY BRAND DESKAPPROVED A.R.

Fewer pitches. Better stories. Honest numbers.2

A publicist who never sleeps, and a human who always answers.

Fewer pitches

Most agencies send two to four pitches a month and call it a retainer.3 Most software sends five hundred and calls it a campaign. We send the ones that fit, to people who actually cover your beat, one at a time, with one follow-up. Then we stop.

Better stories

The agents read everything: your numbers, your customers, your competitors' coverage, this morning's news. They find the angle and draft it to one journalist, citing one piece she wrote. A person edits it until it sounds like a person.

Honest numbers

You get what was placed, who replied, what the AI engines say about you and what it cost. You never get "impressions", ad-value equivalents or "pitches sent" dressed up as results.

How it works

Twice the speed of an agency, at a fraction of the price, with more rules about what we will not do.

  1. STEP 01

    1. Tell us your canon

    A fifteen-minute interview. We have already read everything public about you. You tell us what is true, what is off-limits and who is allowed to speak. That becomes your canon: the only facts the desk may use.

  2. STEP 02

    2. The desk gets to work

    Overnight, the agents build your media list with a reason for every name on it, find the angles worth pitching and draft the first pitches. Every number in every draft carries a receipt.

  3. STEP 03

    3. A human clears it

    Nothing leaves without a named human approving the recipient, the full text and every source. One click, from a person. Then it sends from a real mailbox, in the journalist's morning, not at 3am.

  4. STEP 04

    4. Friday, your chapter

    Five minutes to read. What was placed, who replied, what moved, what the AI engines said about you this week and what we are doing next. No dashboard to remember to check.

Start with the free snapshot

The desk

Twelve agents, named by what they do. One human whose name is on everything.

We do not do assistants with first names and personalities. Each agent has a job, a short list of things it may do and a longer list of things it cannot. Everything they make lands on the desk. Your lead clears it.

  • DESK 01STDRAFTS ONLY

    Strategy desk

    Strategist

    Reads your canon, writes the arc, hands out the work.

    SIGNED BY · EDITOR OF RECORD

  • DESK 02RERUNS, AUDITED

    Research desk

    Researcher

    Finds the right twenty journalists, not the nearest two hundred, with the piece that proves it.

    SIGNED BY · EDITOR OF RECORD

  • DESK 03NDDRAFTS ONLY

    Newsdesk

    Angle finder

    Turns what happened this week into something worth a pitch, and says how long the window is open.

    SIGNED BY · EDITOR OF RECORD

  • DESK 04PIACTS ON APPROVAL

    Pitch desk

    Pitch writer

    Three to five sentences to one person, citing one thing they wrote, under 120 words.

    SIGNED BY · EDITOR OF RECORD

  • DESK 05OUACTS ON APPROVAL

    Outreach desk

    Outreach

    Sends from your lead's mailbox in the journalist's morning, once, then follows up once.

    SIGNED BY · EDITOR OF RECORD

  • DESK 06MORUNS, AUDITED

    Monitor desk

    Monitor

    Reads news, social, reviews and AI answers every fifteen minutes; wakes a human when two signals agree.

    SIGNED BY · EDITOR OF RECORD

  • DESK 07NUACTS ON APPROVAL

    Numbers desk

    Analyst

    Writes the Friday chapter: outcomes, never ad-value equivalents; there is no field for them.

    SIGNED BY · EDITOR OF RECORD

  • DESK 08SRDRAFTS ONLY

    Situation room

    Crisis lead

    Verifies first, drafts the holding statement second; cannot publish a word of it.

    SIGNED BY · TWO NAMED APPROVERS

  • DESK 09RVACTS ON APPROVAL

    Reviews desk

    Review responder

    Drafts replies in your voice; cannot write, buy, hide or bury a review.

    SIGNED BY · EDITOR OF RECORD

  • DESK 10ANRUNS, AUDITED

    Answers desk

    AI-answer auditor

    Asks ChatGPT, Claude, Gemini and Perplexity about you weekly, three times each, and keeps the receipts.

    SIGNED BY · EDITOR OF RECORD

  • DESK 11FEDRAFTS ONLY

    Features desk

    Byline writer

    Bylines, releases, award entries, with a claim list attached.

    SIGNED BY · YOU AND THE EDITOR OF RECORD

  • DESK 12FARUNS, CANNOT APPROVE

    Fact desk

    Fact-checker

    Reads everything last, sees none of the reasoning, blocks anything without a receipt.

    SIGNED BY · —

EDITOR OF RECORDSIGNS EVERYTHING

[LEAD NAME]

she/her

[LEAD NAME], your named human. Reads the desk every working day, approves every pitch on Buzz and above, answers you within one business day. Her name is on every email a journalist receives, and journalists reply to her, not to a bot.

Autonomy is a dial, not a switch. See how it is set →

What lands in your inbox

A rhythm, not a dashboard.

Every morning:
the brief. What was said about you overnight, what the competitors did, which journalists on your list published, what needs a human today.
Monday:
the plan. Angles in play this week and what is queued for your approval.
As it happens:
the desk. A pitch to approve, a reply to answer, a newsjacking window with a countdown on it.
Friday:
the chapter. Placed, replied, moved, next. Five minutes.
Monthly:
the AI-answer snapshot. What the machines say about you, and what changed.

If a week goes by and nothing happened, the chapter says so, and says why.

RECEIPT 001DRAFTED BY NUMBERS DESKAPPROVED A.R.

The receipts

Our numbers, live

Pulled monthly from the same database the desk runs on. Where a number needs ninety days to mean anything, it reads "not yet" until it does. We would rather show you a blank than a guess.

Pitches approved by a human this month

—

not yet

Pitches the desk refused to send

—

not yet

Reply rate, last 90 days

3.4%5

target

Median days to first clipping

—

not yet

Opt-outs honoured, all time

0

Journalists on our do-not-pitch list

0

All the numbers, and how they are counted →

POLICY 001DRAFTED BY OUTREACH DESKAPPROVED A.R.

We made journalists a promise, in public

No blasts. Verified contacts. One pitch and one follow-up, then we stop. A seven-day cooldown per journalist across every client we have. One-click opt-out, honoured. AI assistance disclosed on every pitch. Every pitch approved by a named human. It is a page on this site and a set of limits in our code. You cannot switch them off. Neither can we.

Read the Journalist Promise

PRICE LIST 001REV 03DRAFTED BY BRAND DESKAPPROVED A.R.

Prices on the page, like a normal business

Month to month. Cancel from settings. Thirty days money-back on your first month.

No minimum term30-day money-back

  • Debut

    $600

    a month

  • Buzz

    $2,000

    a month

  • Headline

    $4,500

    a month

  • Situation Room

    from $8,000

    a month

A boutique agency charges $3,000 to $10,000 a month for two to four pitches.3 Buzz is 35.

See everything that is included

What the internet (and the AIs) say about you

Give us your name and your site. In about a minute you get your coverage so far and its tone, what ChatGPT, Claude, Gemini and Perplexity currently say about you and which pages they got it from, and three angles we would pitch this month.

Show me

Free. No card. One snapshot per site per month. Privacy →

Eight questions, answered

Is this an agency or software?

An agency. You get a named human who is accountable for outcomes and a desk of agents that does the labour. The software is how we run it, not what you buy. You will never see a token count or a credit balance.

Who actually approves things?

A named person, every time. On Debut that is you, one click per pitch, with our editor spot-checking behind you. On Buzz and above your lead signs off every pitch before it sends, and two named people sign anything about a crisis, a lawsuit, a regulator, money, health or a private individual.

Will journalists know an AI helped?

Yes. Every pitch says it was drafted with AI assistance and approved by the named person who signed it. Journalists are not against AI; 82% use it.4 They are against irrelevance and fakeness, and so are we.

Can you guarantee coverage?

No. We will never guarantee a headline; anyone who does is selling ads. What we guarantee is the work (the tier's pitch volume and response times, or that month is free), the receipts, and on Headline and above a coverage credit if nothing runs in your first ninety days.

What do you refuse to do?

Pay-to-play placements. Fake or incentivised reviews, review gating, review suppression. Bought followers. Undisclosed Wikipedia edits. Blasts. Six-month lock-ins. Sock puppets. Any pitch a person has not read. The full list is in our Code of conduct, with the laws that back it.

How fast does this start?

Your canon is built from a fifteen-minute interview. Your media list and first five pitches are on the desk within 24 hours. Sending unlocks when you have approved your canon and a human has checked your mailbox is set up properly. First chapter on day seven.

Whose mailbox do pitches go from?

Your lead's, or yours, connected by OAuth. Never a burner domain. Replies land with a person, which is how journalists prefer it and how deliverability survives.

What is the lock-in?

None on Debut, Buzz and Headline. Month to month, cancel from settings, no call required. Situation Room has a three-month minimum because we staff a real on-call rota for it. We would rather earn month seven than contract for it.